We also see smaller US cities such as Denver and Fort Collins make the cut, indicating that the K-Pop phenomena has not been relegated to the coasts. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Recognizing passionate fans translated into huge amounts of digital traffic, Western media were eager to capitalize on it; idol groups now appear regularly across mainstream media like Rolling. Culture Queen. The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. Though more pronounced, this echoes trends seen across Asian cities, a sign that video consumption of K-Pop could be softening. The money is mostly obtained from parents or working part-time jobs. First was the young, diverse, and digitally native Generation Z coming of age. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. K-pop has always been associated with complex videos and memorable visuals. Korean Foundation for International Cultural Exchange. FirstisExo, the nine-member boy band formed in 2012 who have been calledby some "the kings of K-Pop." Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Other East Asian countries have a somewhat misleading representation within this data. allkpop is a registered trademark of 6Theory Media, LLC. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. With over 300 K-pop Topics to follow on Twitter, it's now easier than ever to see and participate in the best conversations every day about the K-pop . (It's no coincidence that Exo and BTS were the twofanbases who most frequently took out ads in Times Square.). This is unsurprising given its large multi-cultural population. statistic alerts) please log in with your personal account. When digging into which Asian countries are the biggest consumers of K-Pop across Spotify, Instagram, and YouTube, we see that South Korea unsurprisingly comprises the lions share of the genres fanbase. Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. (February 25, 2020). We also offer combined rates with MusicThinkTank. To do this, we looked at the Top 200 K-Pop artists in terms of Spotify Monthly Listeners, although we excluded BTS and Blackpink from our analysis due to their outlier status as global megastars. Chart. Its unsurprising to fans that a large percentage of concert attendees are females, with BTS concerts having the highest ratio of girls (96.6%) out of the three groups. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. There are 240 respondents in this survey with 140 of them come from the US. On September 9th, statistics have been disclosed, showing both the genders and age groups of fans attending SEVENTEEN, BTS and EXO concerts. Audiences who are 45-54 years old make up 7% of traffic to the site. rollingstoneindia.com/art-korean-music-videos/. The industrys significant growth also leads to the significant growth of a number of fans all around the world. K-Pop's wide appeal across Asia is due to several factors. While Bieber andBeyoncboth significantly outperformed other artists with similar reach, there are a small number of artists whoare wayout of this range, who massively, epicallyoutpace other artists in their reach neighborhood. How K-Pop Fans Actually Work as a Force for Political Activism in 2020. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. As soon as this statistic is updated, you will immediately be notified via e-mail. Original question: "How popular is K-pop in your country at the moment? First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. Learn more about how Statista can support your business. Love that more females are listening to female groups. In addition, K-Pop's openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. 7 Performers Who Created Masterpieces with GarageBand, Festify Uses Spotify To Create Your Dream Music Festival, How To Make Collaborative Playlists On Spotify, Apple Music, Facebook, Instagram Update Music Guidelines and Its Bad News For Live Streams, Music Tech Accelerator Finals: The Place To Be Today #SXSW Or Watch Online, How Much Does A Major Act Get For Playing A Concert? account. Are you interested in testing our business solutions? Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. Currently, you are using a shared account. (Photo by Jordan Strauss/Invision/AP). This is to be expected given the size, diversity, and cosmopolitanism of these two cities. Spanish tracks and collaborated with local artists. You can find a list of these artists and their global reach below: We then analyzed global consumption and engagement patterns across three main channels: Spotify (Monthly Listeners), Instagram (Followers) and YouTube (Views). The Western Hemisphere: K-Pop Consumption and Engagement. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. 4. aespa Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue. This trend continued through the second half of the decade as mega-groups such as BTS and Blackpink shattered expectations for the genres success in America. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. For years, Beliebers stood above all other fan armies on social media. Also, EXO has sold over 1 million album copies on Hanteo, ranking number 1 in album sales this year. K-Pop Radar is a K-pop dashboard that officially provides graphs and charts that can be checked in real-time like stocks, showing the changes in popularity and fandom size of K-pop artists. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. However, EXO was shown to have the highest percentage of males (9.3%). Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . Homophobia is still rife in South Korea, where very few mainstream music stars have come out as gay. Througha proactive, data-driven approach to growing their audience. Age and Gender Demographics for 8 Groups - K-Pop Music, News, and Culture - KPOPSource.com Log in Register Search forums Artist Thread Directory Shipping Thread Shipwreckers Thread Register This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. In 2019, that number is 39%, with the percentage of fans aged 24-35 growing from 16% to 27% of those searching for tickets to see BTS on Vivid Seats. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. The K-Pop wave has been well documented in the United States. 7) when looking at Instagram Followers. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." Why Doesnt Elon Musk Fund Twitter Until It Turns Around? Top North and South American Cities for K-Pop. However, K-Pop history has seen some exceptions, for example, TWICE. They appoint South Korean stars as brand ambassadors . Testing Our GRAMMY Predictions for Best New Artist and More, Meet the Hispanic Artists Finding Success in India, Call for Submissions: Become a Writer for the Chartmetric Blog. A paid subscription is required for full access. [Price List], 5 Steps For Sending The Perfect Demo Submission. Many agree that an idol group will have a higher chance of success of their fangirl ratio is exceptionally high. Check out our five best free-to-play Kpop games made especially for KPop fans. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Even some of the adults are just annoying because they like to argue about everything. The second goal was to examine the trends in K-Pop's expansion to explain what drives its appeal across a vast number of countries, languages, and cultures. Mamamoo arent on that list, but I know they have more female listeners too. Use Ask Statista Research Service, respondents who experienced South Korean cultural contents, *This survey was conducted in the following 18 countries: China, Japan, Taiwan, Thailand, Malaysia, Indonesia, India, Vietnam, Australia, United States, Brazil, Argentina, France, UK, Russia, Turkey, UAE, and South Africa. February 14, 2022. Among the metrics measured at Next Big Sound is engagement performance -- in other words, how many times fans are interacting with an artist's account (via Twitter mentions, Instagram likes, etc.) Tamur Yusifzai is Chartmetric's Product Manager, and he loves the space where tech and music collide. In Korea, there is no boy group that has more male fans than female fans as most Korean men would not stan boy groups as its considered strange. However, given Instagrams ubiquity as a social media platform, we see a fairly tight progression across all cities, with each posting between 200 and 350 percent growth since March. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. Korean Foundation for International Cultural Exchange. Keep in .. Jun 23, 2020 According to statistics, MAMAMOO has a staggering 97% female fan base, followed by BLACKPINK Red Velvet and ITZY. K-pop fans are now even making fan videos about Anonymous itself. Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. Get full access to all features within our Business Solutions. +17 Polish K-Pop Fandom: Phenomenon, Structure & Communication Book Full-text available Dec 2018 Julia Trzciska The book was written for people who would like to learn more about Polish K-Pop. You may opt-out by. As a Premium user you get access to background information and details about the release of this statistic. However, Africa is completely ignored in the discussion. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Many of the others are boy bands from across the globe: America'sWhy Don't Weand PRETTYMUCH, the U.K.'sNew Hope Cluband Latin America'sCNCO. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. This is consistent across both Instagram Followers and YouTube Views. [Online]. Dec 28, 2020. It isn't just BTS fans who are this passionate. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. Along the way, Bang and the boys have driven considerable growth in that demographic: While many of their more recent fans consider themselves separate from the typical K-pop crowd (ironically . At other times,many of their daily efforts are focused on keeping upsocial media engagement to maintain their strong positions on social media-driven Billboard charts. Discover the latest in K-pop music, news, and culture at KPOPSource.com. You must be a member in order to leave a comment. Statista. Japan, the second largest music market after the United States, has a massive K-Pop following. The Western Hemisphere: K-Pop Consumption and Engagement. "Popularity of South Korean Pop Music (K-pop) Worldwide in 2021. K-pop fandoms have made headlines for internal challenges of their own to overcome too, including instances of anti-Blackness and widely-discussed cultural appropriation by idols, which have. How old are K-pop fans? So how do they do it? EXO, however, mainly has young adults (aged 20-29) going to their concerts (approximately 68%). Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Interestingly, almost 10% of EXOs concert audience are 30-39 years old, three times the statistic of both SEVENTEENs and BTSs respective 30 year age group concert audiences. Would love your thoughts, please comment. Uncover where K-Pop has made its mark globally and where its biggest audience lies. Yet K-Pop has made great strides in bridging the cultural divide. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. In terms of frequency, Indonesian cities are represented the most in this Top 10 list, while other countries boast only a few cities. That is about 15,000 more than expected for an artist with her 85 million followers. Register in seconds and access exclusive features. account, CJ, says that there is a team of seven people who run the BTS on Billboard! As a Premium user you get access to background information and details about the release of this statistic. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. Remember that Korea is still conservative and for a Korean guy to stan a guy group would be considered strange by his peers. BTS ARMY in their 30s or 40s only totaled 4.24 percent and 2.02 percent respectively. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. (Normal here means they fall between the two red outer lines in the graph above.) Visuals Visuals Visuals. (February 14, 2022). For a better experience, please enable JavaScript in your browser before proceeding. just 24% belonged to that demographic when tickets to the Map of . statistic alerts) please log in with your personal account. Meanwhile, all transgender respondents with a total of 4 people come from the US. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. Business opportunities soon followed. To use individual functions (e.g., mark statistics as favourites, set In part, this is due to South Koreas position as an economy driven by exports. First thing first, well see the demography of the surveys respondents. Considering the fact that young women make up a significant demographic in K-pop . -- devoted to helping BTS "spread their wings & fly on the Billboard Charts." With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. Korean companies in industries ranging from electronics to gaming have established the model for turning localized success into household names across the globe: a model that K-Pop is now building upon. "BTS always seem to do better and better after each comeback, especially on the charts. 1. . In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. K-pop fans are willing to utilise this "fan economy" to boost social media metrics for their idols, influence social issues and impact the economy in real ways. Korean pop culture has been steadily taking over the world since 1992 when Seo Taiji & Boys first took the stage and incorporated English lyrics, dance, and hip hop elements into their repertoire. STAYC STAYC had a majority female fanbase in album sales, with 76.9% female and 23.1% male. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. You can also find the Tableau Public visualization dashboard Ive created to support this article. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). You need a Statista Account for unlimited access. It's easy! On the other hand, most of the respondents age ranged from 15 to 20 years old with a total of 69.16% across all genders. Change Consent | Kpopmap 2022. var F14249_sb_wait=setInterval(F14249_sb_wait_fn,100); Start your FREE subscription to Hypebot today. When looking at the top cities represented in the North American region we see that U.S. metropolis such as Los Angeles and New York consistently make the list. K-pop fans worldwide responded by inundating it with fan-recorded videos, known as fancams, and memes of various K-pop artists, in an effort to prevent police from tracking protesters' actions. As with Asia, these Korean companies are using K-Pop as brand ambassadors in Latin America while simultaneously supporting Korean cultural centers and K-Pop contests. A Data Analytics Enthusiast | Aerospace Engineer, fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors, Convert every column name into a more readable version, Clean text-formatted answers by categorizing them into several categories, Transform multiple answers into binary variables by using the One-Hot Encoding approach. Finally, audiences who are 55 years old and above make up 2% of site traffic. Results of this study indicated that K-Pop fanship was significantly predicted by a several K-Pop demographic and fandom . (Photo by Jordan Strauss/Invision/AP), both significantly outperformed other artists with similar reach, there are a small number of artists whoare. This might be because they have a bigger than ever awareness amongst the general public and casual listeners, which is a big indication that BTS will soon become a household. These trends are unsurprising for several reasons. K-pop fans deploy their networks and social media clout to consistently raise awareness of charitable causes, sharing resources across the globe to make the world a better place. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Following them, there are 35% of the respondents believe K-pop is time-consuming. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. This insight is also supported by a number of western youtube channels that made K-pop reaction videos in those years. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. Fans recently crowdfunded around 3 million baht (around $95,000) to . Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEENs concert audience is comprised of teenagers (aged 10-19), similar to BTSs 67.8% of teenage concert goers. Setidaknya ini juga terlihat dari animo penggemar saat BTS Meal diluncurkan beberapa waktu lalu. 19, 2017, in Los Angeles. Halaman Selanjutnya. Korean Foundation for International Cultural Exchange. Recently, SEVENTEEN was met with an shockingly provocativerequest during their tour in Australia. Also BTS biggest age demographic being 40-49, i wonder if this just korean fans i think it would make more sense to me, cause I don't think many 40+ western women access youtube and social media so far that would be exposed to bts and kpop. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. While about half (48%) are relatively new fans (3 years or under), a sizable number of respondents (32%) are quite experienced fans as seen in Figure 7. Do Viral Moments Mean More for Music Than the Super Bowl Halftime Show? Idols are usually young. Available: https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/, Popularity of South Korean pop music (K-pop) in the United States in 2019, Available to download in PNG, PDF, XLS format, K-pop and the big 4 entertainment agencies in South Korea, Reasons for K-pop popularity worldwide 2021, Leading digital singles in South Korea 2022, Most successful K-pop companies in South Korea 2022, by market cap, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, JYP Entertainment sales revenue worldwide 2014-2021, JYP Entertainment sales revenue worldwide 2021, by sector, JYP Entertainment sales revenue worldwide 2021, by region, Most popular videos on JYP Entertainment YouTube channel 2023, SM Entertainment sales revenue worldwide 2014-2021, SM Entertainment sales revenue 2021, by sector, SM Entertainment sales revenue 2021, by region, Most popular videos on SM Entertainment YouTube channel 2023, YG Entertainment sales revenue worldwide 2014-2021, YG Entertainment sales revenue worldwide 2021, by sector, YG Entertainment sales revenue worldwide 2021, by region, Most popular videos on YG Entertainment YouTube channel 2023, Most viewed videos on BLACKPINK's YouTube channel 2023, Monthly spending on K-pop worldwide 2018-2021, Monthly spending on K-pop worldwide 2021, by country, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, Reasons for K-pop popularity in Russia 2017, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in the UK 2017, YG Entertainment EBITDA South Korea 2015-2019, JYP Entertainment operating profit worldwide 2014-2021, JYP Entertainment net profit worldwide 2014-2021, Find your information in our database containing over 20,000 reports. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Our goal with this analysis was to dive deeper into this phenomenon in order to answer two main questions. They'refollowed closely by BTS, who have a Twitter audience that's about five times the size of Exo's. I frequently read academic peer-reviewed pieces making all sorts of claims about K-Pop fandom after dealing with only anywhere between 6 to 20 people. You need to sign in so you can join the quiz. Spanish tracks and collaborated with local artists. For instance, Spotify did not launch in Korea until February 2021, is unavailable in China, and competes with local streaming services in Japan. fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. Los Angeles, So Paulo, and Santiago saw mild growth over this period, likely due to K-Pop's saturation in these markets. As for students, it is dominated by age ranging from 15 to 20 years old. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages.